ResourcesToolkits & Skill Packs

Toolkits & Skill Packs

Free, installable systems built from how Catalyst and top operators run GTM content. Each one is a step-by-step playbook you can copy and put to work today.

Built with operators

8 playbooks

How to Get 30K YouTube Views in Your First Month as a Non-Technical Marketer

Free download·3,495 downloads

How to Get 30K YouTube Views in Your First Month as a Non-Technical Marketer

Treat YouTube as a search engine and rank for what your buyers already type. This is the search-first system a marketer used to reach 30K views a month in her first month. Download the step-by-step playbook plus the Claude skill that builds your channel plan with you.

Created with

Louise de Sadeleer

Growth at Tella

Free download·2,353 downloads

Turn Founder Content Into Inbound Leads

For Series A-B founders and GTM leaders who want LinkedIn to drive inbound, this is the Content Pillar System for building trust and pipeline with content you can sustain. The download includes the full 8-step playbook plus the content pillar worksheet, the sales-call-to-content prompt, and the post structure templates.

Created with

Ish Verduzco

former Head of Social at a16z crypto

Free download·3,558 downloads

Produce Brand Video for Under $250 With AI

Marketing leaders at Series A-B companies can produce a 30-60 second brand video that stops the scroll for $150-$250, the same Cultural Remix Method fintech Slash used to recreate The Big Short's Margot Robbie bathtub scene. The playbook walks the full workflow plus the exact Claude JSON character-prompt request and a reusable scene-prompt framework you can copy.

Created with

Mason Warner

Creative Director at Slash

Run Your Entire GTM as a Team of One With AI Agents

Free download·3,161 downloads

Run Your Entire GTM as a Team of One With AI Agents

For founders and GTM leaders at early-stage B2B companies who do too much of the repetitive work themselves, this playbook shows how to hand 80% of the grunt work to AI agents while you stay in control of the 20% that matters. You get the 10-step Slice and Stack method, a quick-start checklist, and the exact prompts and templates Jacob Bank uses (webinar promo post, first-name extraction, YouTube video analysis, newsletter draft, churn follow-up email).

Created with

Jacob Bank

Founder & CEO at Relay.app

Free download·2,703 downloads

How HeyReach Built a $9M Content Engine

For marketing leaders at Series A-B SaaS companies who want content that moves pipeline, this is the exact system Bojana Vojnović used to grow HeyReach from 5K to 35K monthly organic visitors in 9 months against a $10M revenue target, with a 3.5-person team and one person running content. The download walks through the full 10-step pipeline-first system, plus the brief template, two-column writer guidelines, and the 5-step LLM content research process you can run today.

Created with

Bojana Vojnović

Content Lead at HeyReach

How Valley Built a $1.5M Monthly Pipeline

Free download·2,160 downloads

How Valley Built a $1.5M Monthly Pipeline

Book 300+ meetings a month the way Valley does, using LinkedIn content to pull prospects into your orbit and outbound to reach them the moment they raise their hand. Built for founders, heads of marketing, and growth teams at Series A-B companies. You get the full Warm Orbit Engine playbook plus the Claude prompts, hook and format templates, and a Week 1 to Week 2 quick-start checklist.

Created with

Shubh Agrawal

Founder at Valley

Free download·931 downloads

The AI Newsletter Engine Playbook

For founders who want a weekly newsletter that sounds like them, this playbook shows how to produce a finished draft in under 30 minutes. You download the full build (two phases, three documents, one automation) plus the Tone of Voice, Content Categories, and Newsletter Writing prompt templates.

Created with

Victoria Mariscal

Founder, Front Desk

Free download·2,889 downloads

How Salesforge Books 500 Demos a Month

For B2B SaaS leaders who want content to feed pipeline at scale, this playbook breaks down the exact system Salesforge runs to book 500+ demos a month with a team of 6. You download the full 7-step build, the lead magnet and de-anonymization stacks, the outreach copy framework for identified site traffic, and a 10-point quick-start checklist.

Created with

Frank Sondors

Co-Founder & CEO at Salesforge

Toolkits & skill packs

27 downloads

Free download·3,914 downloads

How to Get Your Company Cited by ChatGPT, Claude, and Perplexity

SEO got you ranked on Google. AEO gets your company named when a buyer asks AI what to use. These are 10 of the Claude skills we run on client AEO engagements, packaged so you can run them yourself. Free.

Free download·2,802 downloads

Get 30 Days of LinkedIn Content From One Interview

One 60-minute interview with your founder becomes 30 days of content, and the engagement it earns shows you which buyers are ready to talk. This is the Interview-to-Pipeline System a CMO used to turn executive expertise into $1.3M of pipeline in 90 days, on about 2 hours a week. Download the full playbook plus the AI prompts.

Free download·2,307 downloads

The AI Proposal Automation Playbook

Turn a 6-8 hour custom proposal into a 90% complete deck in under 15 minutes. Built for agency owners, consultants, and B2B sales teams, this playbook walks through the full Variable-Template Automation workflow plus the 4 copy-ready prompts (variable extraction, transcript analysis, deep research, and variable assignment) that run it.

Free download·2,628 downloads

The AI-Era Brand Building Playbook

A step-by-step system for solo founders and non-technical builders to create a distinctive, emotionally resonant brand using AI tools like Midjourney, so you punch above your weight visually while competing against well-funded incumbents. The download includes the full 10-step playbook plus the 4-layer Midjourney Prompt Builder, a Human Truth Statement template, and a 10-item quick-start checklist.

Free download·1,111 downloads

Build Your AI Marketing Ops System in 45 Minutes

For marketing leaders who want AI outputs calibrated to their brand from the first prompt, this playbook walks you through standing up a persistent Claude Co-Work marketing ops system in 45 minutes. You download the step-by-step build, the copy-paste setup prompts (workspace setup, campaign brief skill, competitor research brief, proposal workflow), and the tiered manifest file structure your team can reuse.

Free download·3,936 downloads

The LinkedIn Sales Engine Playbook

For B2B founders and GTM leaders who want their LinkedIn posts to warm up buyers before the first sales touch. This playbook gives you a repeatable Content-to-Pipeline System, the six-lever hook formula, an AI transcript-extraction prompt, fill-in-the-blank hook templates, and a weekly content research workflow.

Free download·3,305 downloads

Turn Cold Outreach Into Booked Meetings

Move cold outreach reply rates from 1-2% to the 5-10% range built for B2B marketers and GTM leaders at Series A-B companies. You download the full Manual-to-Automated Outbound playbook plus the Problem-Agitation-Solution email template, before/after message rewrites, and value-based CTA swipe lines.

Free download·2,561 downloads

How One Marketer Built a $2M Engine With Micro-Products

For B2B marketers and GTM leaders who want their ICP to share their work inside their own communities, this playbook walks through building small, culture-specific interactive tools in hours using AI. You get the 10-step build process, the 4 copy-paste prompts (culture research, UX design, Easter egg generator, build handoff), a recommended toolset, and a quick-start checklist.

Free download·2,948 downloads

Get 40+ Content Pieces From One Webinar

For founders and marketers who run webinars, this playbook shows you how to turn one 45-minute session into 40+ pieces of content with an automation that runs the moment your video goes live. You download the full 10-step build, a copy-paste Relay workflow structure, and three ready-to-use prompt templates for the recap article, the LinkedIn post, and your writing style document.

Free download·3,331 downloads

Produce More Content and Keep the Quality

For marketing leaders and founders at Series A-B companies who carry heavy content demands with a small team, this playbook turns the conversations you already have into 12+ published pieces from one 45-minute session. You download the full system plus the exact Sales Call Analysis prompt, the LinkedIn Post Generation prompt, and ready-to-fill Business Context and Writing Style document templates.

Free download·3,316 downloads

Turn Your Content Into Revenue With 5 Frameworks

A self-reinforcing pipeline for B2B companies between $3M and $30M ARR, built to capture the 95% of buyers who will be ready in 3 to 18 months. Download the playbook with the 5-part B2B Growth Loop, plus copy-ready warm and cold outreach templates, a lead-scoring rubric, a resource matrix, and a booking questionnaire.

Free download·1,194 downloads

The Lead Magnet Machine Playbook

Turn LinkedIn lead magnets into a repeatable system that produces qualified pipeline on autopilot, built for B2B founders and marketing leaders who get engagement and want it to convert. The playbook walks the full 10-step build and ships with a DM delivery template, a post-structure template, qualifying form questions, and a quick-start checklist.

Free download·2,274 downloads

Track Every Dollar Your Content Generates

For Series A-B founders and marketing leaders who want a clear line from content to revenue, this playbook walks you through building a live dashboard that connects LinkedIn engagement to website visits to closed deals. You download the full 10-step build plus the ICP definition template, the Clay AI prompts for role summary and ICP matching, and the ROI calculator formula.

Free download·2,031 downloads

The Webinar Content Multiplier System

Turn one webinar recording into a newsletter draft, recap page, gated playbook, social posts, and short-form clip briefs while you sleep, built for B2B marketers running a regular content program. This playbook hands you the full transcript-to-assets pipeline plus the exact Relay.app setup, the prompt templates for each asset, and a quick-start checklist.

Free download·3,744 downloads

Automate Your Repetitive Marketing Tasks With AI Agents

For marketing teams losing 10+ hours a week to competitor checks, performance reports, content repurposing, and social monitoring, this playbook shows you how to hand that recurring work to an AI agent that runs on a schedule. You download the full build guide plus 5 copy-paste prompt templates (competitor monitoring, LinkedIn performance analysis, aspirational profile scraping, YouTube-to-blog repurposing, comment engagement) and an input-output sample table for your competitor sheet. Your team keeps the strategy and the agent handles the grunt work.

Free download·1,186 downloads

The AI-Powered LinkedIn Outbound Playbook

Book 15-30 meetings per month per seat on LinkedIn while protecting your account, built for B2B SaaS founders and GTM leaders. The playbook walks through the 7-step Signal-to-Meeting System and includes a copy-paste writing-style prompt template, a content-engagement audience workflow, and a week-one quick-start checklist.

Free download·3,292 downloads

The Webinar Repurposing Engine

For marketing leaders sitting on hours of recorded webinars, this playbook builds one automated workflow that turns every webinar into 30+ GTM assets. You download the full build (8 steps), the AI prompt structures for newsletters, LinkedIn posts, and blog articles, and the writing style guide template that keeps the output sounding like you.

Free download·3,731 downloads

Build a Self-Running Webinar Registration Page in 30 Minutes

Build a complete webinar registration system in 30 minutes that captures every signup, syncs your CRM, and runs follow-up on its own, made for B2B marketers who run webinars. Download the playbook with the exact Replit page-builder prompt, the Notion database schema, and the two Relay workflows that wire it all together.

Free download·2,393 downloads

Book Your First LinkedIn Client in 30 Days

Book your first LinkedIn client in 30 days with a content engine that runs on your own point of view. Built for B2B founders and GTM leaders, this playbook hands you the Belief-to-Pipeline system plus the prompts, content matrix, hook checklist, DM scripts, and intent-signal tracker you fill in this week.

Free download·2,442 downloads

The 7-Figure GTM Engine

The complete framework for building a founder-led content program that generates measurable pipeline.

Free download·2,416 downloads

Pipeline Attribution for Content Teams

A practical framework for measuring what your content actually contributes to revenue.

Free download·2,609 downloads

LinkedIn Content Cadence Guide

The posting frequency, formats, and timing that drive engagement for B2B founders.

Free download·820 downloads

The Founder Voice Extraction Method

How to turn a 30-minute interview into a month of content that sounds exactly like the founder.

Free download·2,181 downloads

The 7-Question GTM Diagnostic

A 15-minute audit that reveals exactly where your pipeline is breaking — and what to fix first.

Free download·3,820 downloads

The 90-Day Pipeline Acceleration Playbook

The exact roadmap our clients follow to go from zero content program to measurable pipeline in 90 days.

Free download·1,653 downloads

3 Content Frameworks That Generate Pipeline

The only three content structures that reliably convert LinkedIn engagement into demos, replies, and deals.

Free download·1,375 downloads

The Trust-Score Blueprint

The five trust signals buyers check before responding to your outreach — and how to build all of them in a week.

Ready to turn insight into pipeline?

We work with B2B companies that know content is the moat.

Get your free search analysis

Free AEO audit

See how AI answers your buyers' questions.

The free AEO audit runs real buyer questions through ChatGPT, Claude, Perplexity and Google AI Overviews, then shows where you are named, who is named instead, and the sources AI cites.

Get your free AEO audit

Free · Results in about 5 minutes