Produce More Content and Keep the Quality

For marketing leaders and founders at Series A-B companies who carry heavy content demands with a small team, this playbook turns the conversations you already have into 12+ published pieces from one 45-minute session. You download the full system plus the exact Sales Call Analysis prompt, the LinkedIn Post Generation prompt, and ready-to-fill Business Context and Writing Style document templates.

Free Playbook

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What you'll learn

Pick the highest-leverage content source you already own (sales calls, customer success calls, webinars, support tickets, G2 reviews) and start producing from real customer language
Stand up a transcript capture system with Fathom, Fireflies, Gong, or Circleback that lands every call in one searchable database your workflows pull from
Build a first extraction workflow that takes one sales transcript and returns 3-5 LinkedIn post ideas, using the exact analysis prompt included in the playbook
Write the Business Context and Writing Style documents that make AI output sound like it came from your brain, with section-by-section structures to fill in
Run any workflow manually 5 times and refine the prompts until the output posts with minimal editing, then set it to run automatically
Expand to a full repurposing engine that turns one 45-minute session into 12+ pieces, triggered when a video uploads to your YouTube channel
Apply the PROVE title framework and the recommended tool stack (Relay, Zapier, Make, N8N, Gemini Pro for first drafts, Claude Sonnet for analysis) to ship faster

Summary

The Content Engineer Playbook treats content as a system that runs on conversations you already have, like sales calls, customer success calls, and webinars. You build one extraction workflow (transcript in, 3-5 LinkedIn post ideas out), attach a business context document and a writing style document so the output sounds like you, then run it manually 5 times before automating. Once the foundation holds, one 45-minute webinar or podcast spawns a full transcript, a blog article, an email recap, 2+ LinkedIn posts, 10+ short video clips, a lead magnet concept, and platform titles. The playbook gives you the copy-ready prompts, the document structures, the PROVE title framework, and a 10-step quick-start checklist to get there.