Buyers who follow your exec
reply to outbound.
Everyone else doesn’t.
One 60-minute interview per month. We handle everything else.
of B2B buyers research vendors on LinkedIn before taking a call
higher response rates from warm outbound vs. cold
content assets from a single 60-min interview
per week publishing cadence, every month
Your pipeline is cold because your presence is cold.
Cold outreach response rates have collapsed
Outbound only works when the prospect already knows who you are.
AI has leveled the content playing field
The only content that still earns attention is original insight from a credible voice.
Your buyers decide before they talk to you
73% of B2B buyers research vendors on LinkedIn before agreeing to a call.
Your expertise becomes your best salesperson.
Your buyers finally get you
A content voice built around your real positioning. Prospects stop scrolling.
One hour buys a month of pipeline
One conversation becomes 20+ assets published five days a week in your voice.
Inbound replaces cold outreach
Buyers who follow your content for 30–60 days close faster with fewer objections.
Content in. Pipeline out. Repeat.
loop
1
01
Publish Content
Thought leadership
that educates
02
LinkedIn Distributes
Organic reach to
your exact ICP
03
Buyers Engage
Views, likes,
profile visits
04
Signal Detected
They're leaning in
05
Warm Outreach
ICP-matched,
account-targeted
06
Revenue Closed
Demo booked
→ deal won
Your expertise becomes a post that 4,000 relevant buyers will see this week.
A full content engine. Every month.
Content Types Each Month
Long-form posts
Insight-driven, story-led, idea-first
Short punchy posts
One idea, maximum clarity
Frameworks & lists
Shareable, saves-worthy, visual
Contrarian takes
Category-defining POVs
Data & research posts
Original data tied to buyer pain
Monthly Reporting Includes
- — Top performing posts + why they worked
- — Engaged accounts (companies watching you)
- — Warm leads from post engagement
- — Pipeline conversations influenced
- — Next month's content angle strategy
See which posts are driving real pipeline.
Most content programs report on impressions. We built a dashboard that shows which companies are engaging, which contacts are warming up, and which content is showing up in active deals.
Intent Signals
Accounts engaging with your content
Sarah Chen
Stripe · VP Revenue
Marcus Johnson
Plaid · Head of GTM
Rachel Kim
Ramp · Dir. Marketing
David Park
Brex · CRO
Emily Torres
Mercury · VP Sales
Presence that converts, not just impresses.
Inbound DMs before sales reaches out
Warm outbound that gets responses
Shorter sales cycles
Talent and partnership inbound
Sales team uses content in deals
You become the category reference
Why B2B marketing leaders choose Catalyst for executive content.
Why Catalyst
How we compare.
| Pipeline attribution | ||||
| No ongoing time commitment | ||||
| Content tied to real deals | ||||
| GTM & sales strategy built in | ||||
| Buyer engagement monitoring | ||||
| Fully done-for-you | ||||
| Expert-crafted in your voice |
Revenue leaders who built it.
The right fit matters.
Built for you if…
- ✓You're a B2B revenue leader or executive at a $1M–$50M company
- ✓Your buyers research vendors before talking to sales
- ✓You have a point of view but no system to share it consistently
- ✓Cold outreach is getting harder and you want a pull-based pipeline motion
- ✓You can commit one hour per month
- ✓You measure success in pipeline, not impressions
Not the right fit if…
- ✕You want volume over strategy — we don't optimize for impressions
- ✕You need pipeline in 30 days — this compounds over months
- ✕You're in a commodity business without a genuine POV
- ✕You want to approve every post before it goes out
- ✕You're not willing to sit for a monthly interview
Common questions
Still have questions? Apply and we'll answer everything on a 30-minute call — no pitch.
Apply to work with usOne 60-minute interview per month. That's your only obligation. We handle strategy, writing, editing, scheduling, publishing, and performance tracking. You show up, share what you know, and we do the rest.
Most clients start getting inbound DMs and meeting requests within 30-60 days. Pipeline influence compounds — month 3 is meaningfully stronger than month 1. The founders who see the biggest results are the ones who commit to the system for 6+ months.
That's exactly who this is built for. You never write a word. We interview you, extract the insights, and write everything in your voice. You approve before anything publishes. Most clients say it sounds more like them than anything they'd write themselves.
Both workflows work. Most clients give us posting access so we can publish directly at optimal times. Others prefer to review and post themselves. We work around your preference.
B2B founders and revenue-responsible executives at $1M-$50M companies in markets where expertise and trust drive buying decisions. If your buyers do research before they talk to sales — which is most of B2B — Exec LinkedIn compounds directly into pipeline.
A ghostwriter produces content. Exec LinkedIn produces pipeline. We build the full system: strategy, voice extraction, content calendar, publishing cadence, engagement monitoring, and monthly performance attribution. It's the difference between a contractor and a GTM program.
Ready to turn your exec team into a pipeline source?
→ A 3-minute application, no pitch
→ Custom content strategy built for your ICP
→ Month one onboarding within 2 weeks of signing