The Catalyst Blog

The State of IT 2026
Report·Apr 2026

The State of IT 2026

What 20 CIOs are actually doing with AI. Original research from conversations with IT leaders at Lyft, Zscaler, GitLab, Cloudflare, and more.

Editor's Pick

Article·10 min read

The 2 Hour AI Search Check That Shows Whether ChatGPT Names Your Company

Run 3 real buyer questions 10 times each, count what comes back, and you will know exactly which pages are writing the answer your buyers see before they ever reach your site.

Article·8 min read

Where to Get a Package That Includes AI Search Visibility and Share of Voice Optimization

Compare what a package covering AI visibility and share of voice should include, and see what Catalyst covers in each SEO + AEO tier.

Article·7 min read

AEO, GEO and LLM SEO, What Each Label Means for B2B Buyers

Compare AEO, GEO, LLM SEO and AI search optimization. Catalyst decodes the four labels and the questions that reveal what a provider actually does.

Workshops

Create LinkedIn Content That Drives Sales
Workshop · Maven·Lightning Lesson

Create LinkedIn Content That Drives Sales

A live session with Jacob Bank on turning LinkedIn engagement into qualified pipeline — from hook to DM.

Build an AI Agent That Writes LinkedIn Content for You
Workshop · Maven·Lightning Lesson

Build an AI Agent That Writes LinkedIn Content for You

How to build a custom AI agent trained on your voice that drafts publish-ready LinkedIn posts.

How to Build a LinkedIn Lead Magnet Machine
Workshop · Maven·Lightning Lesson

How to Build a LinkedIn Lead Magnet Machine

The exact system for creating lead magnets that attract ideal buyers and convert them into pipeline.

Build an AI-First Newsletter Engine
Workshop · Maven·Lightning Lesson

Build an AI-First Newsletter Engine

A session with Victoria Mariscal on building a newsletter that runs on AI and grows your pipeline.

The Content Engineer

Get fresh GTM insights, weekly.

Frameworks, teardowns, and original research on founder-led content and pipeline attribution.

Unsubscribe anytime.

Operator playbooks

How to Get 30K YouTube Views in Your First Month as a Non-Technical Marketer
Free download·3,495 downloads

How to Get 30K YouTube Views in Your First Month as a Non-Technical Marketer

Treat YouTube as a search engine and rank for what your buyers already type. This is the search-first system a marketer used to reach 30K views a month in her first month. Download the step-by-step playbook plus the Claude skill that builds your channel plan with you.

Louise de Sadeleer

Created with

Louise de Sadeleer

Growth at Tella

Turn Founder Content Into Inbound Leads
Free download·2,353 downloads

Turn Founder Content Into Inbound Leads

For Series A-B founders and GTM leaders who want LinkedIn to drive inbound, this is the Content Pillar System for building trust and pipeline with content you can sustain. The download includes the full 8-step playbook plus the content pillar worksheet, the sales-call-to-content prompt, and the post structure templates.

Ish Verduzco

Created with

Ish Verduzco

former Head of Social at a16z crypto

Produce Brand Video for Under $250 With AI
Free download·3,558 downloads

Produce Brand Video for Under $250 With AI

Marketing leaders at Series A-B companies can produce a 30-60 second brand video that stops the scroll for $150-$250, the same Cultural Remix Method fintech Slash used to recreate The Big Short's Margot Robbie bathtub scene. The playbook walks the full workflow plus the exact Claude JSON character-prompt request and a reusable scene-prompt framework you can copy.

Mason Warner

Created with

Mason Warner

Creative Director at Slash

Run Your Entire GTM as a Team of One With AI Agents
Free download·3,161 downloads

Run Your Entire GTM as a Team of One With AI Agents

For founders and GTM leaders at early-stage B2B companies who do too much of the repetitive work themselves, this playbook shows how to hand 80% of the grunt work to AI agents while you stay in control of the 20% that matters. You get the 10-step Slice and Stack method, a quick-start checklist, and the exact prompts and templates Jacob Bank uses (webinar promo post, first-name extraction, YouTube video analysis, newsletter draft, churn follow-up email).

Jacob Bank

Created with

Jacob Bank

Founder & CEO at Relay.app

Toolkits & Skill Packs

Claude Fable AI Search Team
Free download·3,741 downloads

Claude Fable AI Search Team

Eight agents that track, trace, fix and report your AI search visibility, set up in an afternoon on Claude Fable 5.2.

The GPT-6.1 AI Search Team
Free download·1,770 downloads

The GPT-6.1 AI Search Team

Eight agents that track, fix and report your AI search visibility, set up in one afternoon on GPT-6.1 Terra.

How to Get Your Company Cited by ChatGPT, Claude, and Perplexity
Free download·3,914 downloads

How to Get Your Company Cited by ChatGPT, Claude, and Perplexity

SEO got you ranked on Google. AEO gets your company named when a buyer asks AI what to use. These are 10 of the Claude skills we run on client AEO engagements, packaged so you can run them yourself. Free.

Get 30 Days of LinkedIn Content From One Interview
Free download·2,802 downloads

Get 30 Days of LinkedIn Content From One Interview

One 60-minute interview with your founder becomes 30 days of content, and the engagement it earns shows you which buyers are ready to talk. This is the Interview-to-Pipeline System a CMO used to turn executive expertise into $1.3M of pipeline in 90 days, on about 2 hours a week. Download the full playbook plus the AI prompts.

More articles

Article·9 min read

What an AEO Agency Costs in 2026, and Where Catalyst's Pricing Starts

See what an AEO agency costs in 2026, what each of Catalyst's four offer lines includes, and the SEO + AEO entry price of $8,000 a month.

Article·9 min read

AEO Agencies Ranked for B2B in 2026, Scored on Three Monthly Citation Runs

Learn how to score AEO agencies for B2B on three monthly citation runs, with a six-part scorecard and the questions to ask before you sign.

Article·8 min read

AEO Agency vs. PR Firm: Who Gets You Cited in AI Search

Compare an AEO agency vs a PR firm for getting cited in AI search, how each is measured, and which to hire. See how Catalyst scopes AEO work.

Article·9 min read

How to Get Named in AI Answers When 85% of Your Mentions Sit on Pages You Do Not Own

Your rank in ChatGPT changes every time you check it, and the pages that decide the answer are mostly pages you did not write. Count how often you get named across 100 answers, list the roundups and review sites AI keeps reading, and go win 3 of them this quarter.

Article·8 min read

How to Decide Whether ChatGPT Ads Can Reach Your B2B Buyers Using Your Last 5 Closed Deals

ChatGPT ads run on the Free and Go plans only, so every buyer on a seat their company pays for is unreachable at any budget. Run the 3 checks in this article against your last 5 closed won deals and you will know in an afternoon whether to spend or skip.

Article·8 min read

How to Get Into Google AI Mode When Ranking First Gets You Cited 1 in 4 Times

The page that ranks first on Google makes it into the AI Mode answer about 25% of the time. Count your own citations across 3 revenue queries, find the company getting quoted in your place, and make one fix this week.

Ready to turn insight into pipeline?

We work with B2B companies that know content is the moat. Let's talk.

Get your free search analysis

Free AEO audit

See how AI answers your buyers' questions.

The free AEO audit runs real buyer questions through ChatGPT, Claude, Perplexity and Google AI Overviews, then shows where you are named, who is named instead, and the sources AI cites.

Get your free AEO audit

Free · Results in about 5 minutes