Track Every Dollar Your Content Generates

For Series A-B founders and marketing leaders who want a clear line from content to revenue, this playbook walks you through building a live dashboard that connects LinkedIn engagement to website visits to closed deals. You download the full 10-step build plus the ICP definition template, the Clay AI prompts for role summary and ICP matching, and the ROI calculator formula.

Free Playbook

Get the full playbook.

What you'll learn

Write an ICP filter with target industries, company stage, ARR range, and primary plus adjacent job titles so you act only on buyers who fit
Capture LinkedIn likers and commenters with Assembly and push them into Clay through a webhook, including a 90-day historical export
Identify anonymous website visitors with RB2B and stream their name, company, and viewed pages into Clay in real time
Build a 5-table Clay structure that keeps raw engagement and visitor data separate from your enriched, deduplicated Master ICP List
Run a Clay enrichment workflow that pulls LinkedIn profiles, writes a one-sentence role summary, classifies industry, and stamps qualified leads TRUE
Match social engagers against website visitors to flag high-intent leads, then trigger Valley or Instantly campaigns the moment they qualify
Build an ROI calculator that converts MQL volume into projected revenue using your ACV, MQL-to-SQL, and SQL-to-Close rates

Summary

The Content-to-Pipeline Attribution System captures two intent signals, social engagement via Assembly and anonymous website visitors via RB2B, then enriches and filters both against your ICP inside Clay so only qualified leads reach your action list. When the same person likes a post and visits your pricing page, you flag them as a hot lead and push them straight into Valley or Instantly outreach while they are warm. The ROI calculator turns your MQL count into projected revenue using your ACV and conversion rates, so 15 MQLs at a 35% MQL-to-SQL rate, 20% SQL-to-Close rate, and $50,000 ACV forecasts $52,500 in pipeline. Catalyst runs this exact system, reporting 65-85% LinkedIn acceptance rates, 41-73% response rates, and one campaign that hit 100% acceptance. It is the same system Catalyst used to grow its own agency and prove to clients that content drives revenue.