The Webinar Content Multiplier System

Turn one webinar recording into a newsletter draft, recap page, gated playbook, social posts, and short-form clip briefs while you sleep, built for B2B marketers running a regular content program. This playbook hands you the full transcript-to-assets pipeline plus the exact Relay.app setup, the prompt templates for each asset, and a quick-start checklist.

Free Playbook

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What you'll learn

Set YouTube as your trigger so the system fires off finished, edited video and route one transcript to five parallel workflows at once
Build a recap page that keeps converting after the live event, with the exact prompt that pulls topics, speaker info, quotes, and learning outcomes into Notion or your CMS
Generate a recap newsletter draft that gets you 80% of the way there, staged in HubSpot and pushed to Beehive, using the included newsletter prompt template
Turn each webinar into an evergreen gated playbook with a three-part workflow that finds the core framework, enriches it with Grok or Perplexity research, and writes it in Gemini
Produce 2-3 LinkedIn post starters for yourself and 2 ready-to-send drafts for your guest so they share your show to their audience
Have AI flag 5-8 short-form clip moments with start and end timestamps and a hook for each, gated behind a Slack approval step before a task lands in your editor's queue
Auto-build a branded guest quote card by pulling their LinkedIn photo and simplified title into a Canva template in 30 seconds

Summary

You upload one finished webinar to YouTube and the system extracts the transcript, then routes it to five parallel AI workflows that produce a newsletter draft, an event recap page, a long-form gated playbook, LinkedIn posts for you and your guest, and short-form clip briefs with timestamps. It runs on Relay.app with YouTube as the trigger, Notion as the database, GPT-5 and Gemini for writing, and Grok or Perplexity for research enrichment. A Slack approval checkpoint keeps a human in the loop before clips reach your editor, and a Canva quote-card step turns a 15-minute design task into 30 seconds. The 6 hours of recap, posting, and packaging work after every webinar drops to roughly 15 minutes of review.