The research your buyers
are already looking for.
Original industry research that creates category authority, generates inbound pipeline, and gives your sales team a reason to reach out that actually gets responses.
of B2B buyers say they prefer vendors who share original research
pages of rigorous data, analysis, and frameworks
weeks from kickoff to live publication
more likely to get forwarded inside enterprise accounts than blog posts
Nobody forwards blog posts.
Content marketing in the AI era has a credibility problem. AI-generated opinions are everywhere. Buyers are drowning in surface-level takes and vendor-positioned thought leadership that says nothing.
Opinion is cheap. Data is not.
When everyone can generate infinite content, the only thing that earns genuine attention is insight that required actual work — original data, original research, original methodology. That can't be replicated.
Enterprise deals move on consensus, not pitch decks
A report that circulates inside a target account does more for your pipeline than a dozen cold calls. Research gets forwarded. Research gets referenced in procurement conversations. Research builds organizational trust.
Sales teams need reasons to reach out that get responses
"We published research on [their exact problem]" is the only cold outreach opener that works in 2026. It's relevant, valuable, and non-salesy. Your team needs the asset to make this work.
Not a lead magnet. A credibility event.
An Insights Report is a 40+ page research publication built on original data — designed to establish you as the authoritative voice in your category, generate inbound pipeline from buyers who found it, and give your sales team an asset that opens doors.
Category Authority
Research positions you as the company that did the work to understand the market. When buyers think of your category, they think of you.
Inbound Pipeline
Buyers who find and read your research are already educated on your POV. Inbound from research is the highest-intent traffic you can generate.
Sales Enablement
Every SDR email, every discovery call, every follow-up sequence gets sharper when it references original research. The report is an asset your whole team uses.
Media & Conference Angles
Original data is what journalists cover and what conference organizers book. Research creates amplification channels that a blog post never will.
Warm Outbound Opener
"We just published research on [their specific pain]" is the only cold outreach formula that consistently gets responses. It leads with value, not a pitch.
Compounding Authority
Research gets cited, linked, referenced, and shared for years. It compounds in a way that no campaign-based content ever does.
What a Catalyst Insights Report looks like
2026 Industry Report
State of B2B Buyer Intent
Catalyst Research
Key Findings
n=1,200 B2B buyers · Q1 2026
Executive Summary
“The companies that define categories are the ones that publish the data their buyers are already searching for.”
89%
40+
3×
Everything to publish, launch, and activate.
We don't hand you a PDF and leave. We build the full publication and the go-to-market campaign around it.
The Report
- — 40+ page fully designed publication
- — Original data analysis & visualization
- — Executive summary (2-page version)
- — Branded PDF + web-optimized version
- — Key findings pull quotes for social
Distribution Campaign
- — Gated landing page + email capture
- — LinkedIn launch campaign (10+ posts)
- — Email sequence for new subscribers
- — Press & media angles with pitchable stats
- — Conference talk proposal template
Sales Enablement
- — Cold outreach templates referencing findings
- — Discovery call talk track using research
- — Follow-up sequence for downloaded leads
- — Battle card with relevant stats per persona
- — Objection handling using report data
From kickoff to launch in 6–10 weeks.
A rigorous methodology that produces credible, citable research — designed to move buyers, not just impress them.
Research Design
- ·Research objectives & thesis development
- ·Methodology selection (survey, interviews, data analysis)
- ·Question design & sampling strategy
- ·ICP alignment — what will your buyers most want to know?
Data Collection
- ·Survey distribution & response collection
- ·Expert interviews (if applicable)
- ·Proprietary data analysis
- ·Partner data integration
Analysis & Production
- ·Insight extraction & narrative development
- ·Report writing (40+ pages)
- ·Data visualization & graphic design
- ·Executive summary & key findings
Launch & Enablement
- ·Gated landing page & distribution infrastructure
- ·LinkedIn launch campaign
- ·Sales outbound templates
- ·Press & media pitch angles
One report. Many levers.
Sales Team
- → Cold outreach opener with relevant stat
- → Discovery call credibility builder
- → Objection handling with data
- → Follow-up with specific finding for each prospect
Marketing Team
- → Gated content for high-intent lead capture
- → LinkedIn content for 3+ months
- → PR and media pitches
- → Conference talk submissions
Executive / Leadership
- → Speaking opportunity applications
- → Board and investor credibility
- → Partnership conversations
- → Category positioning anchor
Research that moved markets.
Insights Report · Institutional Finance
Goldman Sachs, DTCC & Euroclear championed their research
Contributors included
Research Asset → Lead-Gen IP
Doubled audience and launched owned lead-gen IP in 6 months
Catalyst turned a breakout post (90,677 impressions) into a permanent research asset — the AI Discoverability Guide — that now generates leads on autopilot.
90K
Operators reached on one post
119%
Audience growth in 6 months
Read the case study →
The right fit matters.
Built for you if…
- ✓You're a B2B company at $10M–$200M+ looking to build category authority
- ✓You sell to enterprise accounts where consensus and credibility drive buying
- ✓Your sales team needs better reasons to reach out than “checking in”
- ✓You have access to customer data, sales insights, or market observations worth publishing
- ✓You want an asset that works for 12–24 months, not a campaign that ends next quarter
- ✓You measure content by pipeline influenced, not impressions generated
Not the right fit if…
- ✕You want a quick content win — research takes 6–10 weeks and compounds over time
- ✕You have no access to data, customers, or meaningful market observations
- ✕You're in a commodity market without a genuine category POV to build around
- ✕You want to recycle existing opinions — original data is non-negotiable
- ✕You measure success in downloads, not pipeline conversations
Common questions
Still have questions? Apply and we'll answer everything on a 30-minute discovery call — no pitch, just answers.
Book a Discovery CallReady to own your category?
The companies that define categories don't wait for someone else to publish the data. Apply today — we'll scope your research opportunity on a 30-minute call.
→ 30-minute discovery call (no pitch)
→ Research opportunity scoping for your market
→ Kickoff within 2 weeks of signing