ResourcesPlaybooksHow Valley Built a $1.5M Monthly Pipeline
Playbook·Apr 2026·17 min read

How Valley Built a $1.5M Monthly Pipeline

Book 300+ meetings a month the way Valley does, using LinkedIn content to pull prospects into your orbit and outbound to reach them the moment they raise their hand. Built for founders, heads of marketing, and growth teams at Series A-B companies. You get the full Warm Orbit Engine playbook plus the Claude prompts, hook and format templates, and a Week 1 to Week 2 quick-start checklist.

Shubh Agrawal

Created with

Shubh Agrawal

Founder at Valley

Founder at Valley

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What you'll learn

  • Run the Scrape-and-Study method with Phantom Buster to pull 200 posts each from creators you admire and creators who sell to your ICP, then have Claude turn them into a cheat sheet of 50+ hooks, format templates, and high-engagement topic clusters
  • Build a Claude Project that captures your founder's voice from past posts, emails, and transcripts so every generated post sounds like a real person talking
  • Turn 10 weekly voice-note answers into finished LinkedIn posts using the exact prompts for generating 100 content questions and converting a transcript into a post
  • Repurpose one piece into 5 distribution points across YouTube Shorts, Reels, TikTok, a blog post, and a newsletter, where AI-search users convert 6x higher than average
  • Track 8 intent signals (profile viewers, new followers, website and pricing-page visitors, post engagers, and more) and where to find each one
  • Score, segment, and write outreach that gets replies by sorting leads into Hot, Warm, and Cool and leading with a calculator, guide, or audit before any pitch
  • Set up a Circleback-driven "where did you hear about us?" loop and a monthly review that builds an Evergreen Reusable Content library and judges posts by demos booked, not likes

Summary

The Warm Orbit Engine pairs founder-led LinkedIn content with intent-based outbound so the two run as one system. You scrape what already works, build a Claude Project that writes in your founder's voice, publish and repurpose across YouTube and email, then track 8 intent signals to find people already in your orbit. From there you scrape, qualify, segment, and send personalized messages to your hottest leads first. Valley uses it to book 300+ meetings a month with no paid ads, events, or cold calling, and 70%+ of booked demos trace back to LinkedIn content. Coinflow built a comparable machine with Catalyst, reaching $1M+ in pipeline and 2,700 enterprise leads in 7 months.

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