About Us
We are facilitators
of the Insights Era.
We unlock the original insight inside your organization, shape it into content that earns genuine attention, and build the distribution engine that turns that attention into pipeline.
AI has made content infinite. Every company can publish anything, at any volume, for almost no cost. The result isn't more signal — it's more noise.
The feed is flooded. Inboxes are buried. Buyers have learned to filter everything that feels manufactured. And right now, almost everything does.
Here's what AI can't replicate: the founder who spent ten years in the trenches and knows exactly where the industry is broken. The original data only your company has. The perspective that comes from building something real.
The best insights in every industry are locked inside the people building it. They live in the heads of founders who've seen too many failed implementations. They die in Slack threads, internal decks, and meetings nobody records.
“In the AI era, human insight is the only moat that compounds.”
— The Catalyst thesis
What We Believe
The principles that drive every engagement.
01
Insight is the only moat that compounds.
AI can write. It can't think — not in the way a founder who's seen a thousand failed implementations can. Human insight, extracted and distributed, is the one thing that gets harder to replicate over time.
02
Pipeline is the only metric that matters.
We don't measure followers, impressions, or engagement rates. We measure conversations started, deals influenced, and revenue attributed. Everything else is a vanity metric dressed up in a dashboard.
03
Volume without strategy is noise.
The answer to AI-generated content floods is not more content. It's better signal. One piece of original research outperforms a hundred recycled takes — every time.
04
The best clients are already doing this.
We don't convince skeptics. We accelerate believers. If you already know your founder's voice matters, you just need the system to turn that belief into pipeline. That's us.
Clarity
What we're not.
Knowing what you're not is as important as knowing what you are. The wrong fit wastes everyone's time.
A content agency that measures impressions
A social media management company
A thought leadership ghostwriting shop
A vendor you hand off a brief to
The right fit for companies wanting volume without strategy
The Team
Will Leatherman
Founder, Catalyst GTM
Built Catalyst after a decade watching B2B companies pour budget into content that never connected to revenue. Impressions went up. Pipeline stayed flat.
The insight was simple: the best content in any industry comes from the people building it — not the agencies producing it. The problem is extraction, structure, and distribution. That's the gap Catalyst fills.
Obsessed with the intersection of original insight, founder voice, and measurable pipeline impact.
Work With Catalyst
The era of interruption is over.
3.2×
more pipeline from executive content
41%
Warm reply rate vs. 6% cold (Coinflow)
$5M–$50M
ARR sweet spot we work in
The companies that figure that out now will own their categories.
Book a Discovery CallOr submit an application