About Catalyst
AI recommends the companies it can quote.
We make you one of them.
Catalyst is a marketing agency for companies that sell to other businesses. We get those companies recommended when their customers ask AI for advice.
Why we exist
Your next customer has already asked AI for help. They told ChatGPT what problem they needed solved, and it suggested a few companies. They called those companies. If yours wasn't one of them, you never heard about the sale.
AI picks those companies based on what it can find written about them. For most businesses, that means a competitor's comparison page, a “top 10” list and an old review. Your own website rarely tells AI anything new.
I started this company because the best answers to your customers' questions are already inside your company. Your engineers know why projects go wrong. Your salespeople hear the same worries every week. Your leaders know where your industry is going. Almost none of it is written down anywhere AI can find it.
AI can only quote what someone wrote down. We make sure the person who wrote it works for you.
So every project starts with interviews. We turn what your people know into web pages, articles and research that AI quotes. Then we get that material published on the other websites AI already trusts in your industry. Most agencies doing this work only rearrange what is already out there about you. That gets you repeated. New material from your own people gets you quoted.
Every month we show you the results in a tool you own, so you can check our work yourself.
Your people already have the answers your customers are looking for. My job is to make sure AI hears them first.
Will Leatherman, Founder
“We make your company the source AI quotes.”
How Catalyst works
+575%
More visits from ChatGPT to the Rise website in 12 months
101
People who contacted Lumanu in 60 days and said they found it through ChatGPT or Gemini
90 days
For Pactvera to go from barely showing up online to being named in ChatGPT answers
How we work
Four rules we follow with every client.
01
Every article starts with an interview.
Your experts know things your competitors have never written down. We build each article from what they tell us, so AI gets an answer it can't find anywhere else.
02
We check where you stand before we start.
We ask ChatGPT, Claude, Gemini, Perplexity and Google the same questions your customers ask. We write down which companies they recommend and which websites they quote. Each monthly report compares against that starting point.
03
We work on your website and on the websites AI reads.
AI reads other websites in your industry as well as yours. Each month we publish on your site and get your material onto the outside sites AI already quotes.
04
A promise in writing.
Every Grow plan carries a written guarantee. AI visibility up at least 25% in 90 days, read in an AI-visibility tracker you own, or we work free until we hit it.
Who it's for
Who we work with.
We do our best work with companies like these, and we say so on the first call.
Growing companies with 50 to 500 employees that sell to other businesses
A head of marketing who is responsible for bringing in new customers
Experts on your team with real knowledge to share, and time for an interview each month
Customers who ask ChatGPT or other AI tools for advice before they talk to a salesperson
A plan of 6 or 12 months, because it takes months for AI to start recommending you
Free AEO audit
See how AI answers your buyers' questions.
The free AEO audit runs real buyer questions through ChatGPT, Claude, Perplexity and Google AI Overviews, then shows where you are named, who is named instead, and the sources AI cites.
Free · Results in about 5 minutes
The team
Will Leatherman
Founder
Will founded Catalyst and leads the strategy for every client. He also teaches live classes on Maven about getting found in AI search.
Austin Heaton
Head of AEO
Austin has worked in search marketing for 12 years, and the last 3 of them full time on AI search, which the industry calls AEO. He built the process every Catalyst client goes through, together with Will.
Work With Catalyst
Find out what AI tells your customers about you.
$35M+
Pipeline influenced across all clients
41%
Warm reply rate vs. 6% cold (Coinflow)
5–7x
Avg client ROI on AEO program
The free audit shows which companies AI recommends in your industry today, and which websites it quotes. It takes about 5 minutes.
Get your free search analysisOr get your free AI audit