Playbook·Feb 2026·18 min read
The 7-Figure GTM Engine
The complete framework for building a founder-led content program that generates measurable pipeline.
A report from conversations with IT leaders at:
Free Playbook
Get the full playbook.
Key findings
3 tiers
Build, Activate, Convert — the complete content flywheel
90 days
to first pipeline-attributable results using the system
12×
average increase in demo bookings for clients running the engine
6 steps
from positioning to pipeline, fully documented
What you'll learn
- The three-tier content flywheel that generates compounding pipeline
- How to position your founder as the authority in your category
- The monthly content system and what goes into each tier
- How to measure content's contribution to revenue
- The exact process we use with every Catalyst client
Work With Catalyst
Insight without distribution
is just a document.
3.2×
more pipeline from founder content
500+
B2B GTM leaders trust our research
$5M–50M
ARR sweet spot we work in
We work with B2B companies that know content is the moat. Let's find out if we're the right fit.
Get your free search analysisOr apply to work with us