Playbook·Feb 2026·18 min read
The 7-Figure GTM Engine
The complete framework for building a founder-led content program that generates measurable pipeline.
Insights contributed from
Salesforge
Valley
HeyReachFree Playbook
Get the full playbook.
Key findings
3 tiers
Build, Activate, Convert — the complete content flywheel
90 days
to first pipeline-attributable results using the system
12×
average increase in demo bookings for clients running the engine
6 steps
from positioning to pipeline, fully documented
What you'll learn
- The three-tier content flywheel that generates compounding pipeline
- How to position your founder as the authority in your category
- The monthly content system and what goes into each tier
- How to measure content's contribution to revenue
- The exact process we use with every Catalyst client
Work With Catalyst
Insight without distribution
is just a document.
3.2×
more pipeline from founder content
500+
B2B GTM leaders trust our research
$5M–50M
ARR sweet spot we work in
We work with B2B companies that know content is the moat. Let's find out if we're the right fit.
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