Book Your First LinkedIn Client in 30 Days
Book your first LinkedIn client in 30 days with a content engine that runs on your own point of view. Built for B2B founders and GTM leaders, this playbook hands you the Belief-to-Pipeline system plus the prompts, content matrix, hook checklist, DM scripts, and intent-signal tracker you fill in this week.
Free Playbook
Get the full playbook.
What you'll learn
- Find the 3-5 core beliefs that are yours alone, using 5 discovery prompts that surface the point of view AI can copy
- Turn each belief into 6 distinct posts with the content matrix (contrarian, curiosity gap, number and result, story, confession, direct address) for 30 angles from 5 beliefs
- Write hooks that stop the scroll with a 3-part formula: pattern interrupt in the first 2-4 words, specific tension, and an implicit promise
- Pick the right lead magnet from 3 tiers (checklist, workshop, audit call) and pair it with comment-and-DM CTAs that boost reach
- Read 6 high-intent signals (repeat profile views, question comments, shares, saves, competitor overlap) and act when someone hits 2+ in a week
- Send warm DMs that reference the exact action a prospect took, using ready scripts for question commenters, post sharers, and profile viewers
- Repost proven winners to a fresh audience and set up an intent-signal tracker so engagement converts into booked calls
Summary
The Belief-to-Pipeline Content Engine starts with 3-5 beliefs you hold that others would push back on, then runs each belief through 6 hook types to produce 30 post angles before you write a word. Lead magnets in three tiers turn followers into a list, and an intent-signal tracker tells you exactly when a prospect is ready, so a DM continues a conversation they already started. The playbook shows how warm outreach built on content moves reply rates from 1-2% to 30-40%, including a founder example who closed a $150,000 deal with zero cold messages. You get every prompt, template, and script to stand up the engine in one focused week and feed pipeline for the next 12+ months.
Watch the workshop
Work With Catalyst
Insight without distribution
is just a document.
3.2×
more pipeline from founder content
500+
B2B GTM leaders trust our research
$5M–50M
ARR sweet spot we work in
We work with B2B companies that know content is the moat. Let's find out if we're the right fit.
Book a Discovery CallOr submit an application

