Turn Founder Content Into Inbound Leads

For Series A-B founders and GTM leaders who want LinkedIn to drive inbound, this is the Content Pillar System for building trust and pipeline with content you can sustain. The download includes the full 8-step playbook plus the content pillar worksheet, the sales-call-to-content prompt, and the post structure templates.

Created with

Ish Verduzco

former Head of Social at a16z crypto

Free Playbook

Get the full playbook.

What you'll learn

Define the 3-4 content pillars your ICP cares about and you can credibly speak to, so you never face a blank page
Build a running idea bank from sales calls, comments, and the questions prospects actually ask
Write posts with the inverted pyramid so your strongest point lands in the first line
Give all the value in the post with zero-click content that the algorithm and your readers reward
Take a strong point of view that earns a reaction, using the test of whether someone could disagree with it
Hold a cadence you can sustain, 1-3 LinkedIn posts a week, with a 2-hour weekly writing block
Use AI to edit in your voice with the tightening, hook, and performance prompts included

Summary

Pick 3-4 pillars your ICP cares about and you can credibly speak to, build a running idea bank from your sales calls, and post zero-click content with a strong point of view on a cadence you can keep. Lead every post with your strongest point, give the value in the post itself, and use AI to edit in your voice rather than write for you. Talexy used this approach to generate $50K+ in pipeline in 40 days on a format most people had written off.