How AirOps Generated $1.3M+ in Pipeline from LinkedIn in 90 Days
$1.3M+
Estimated pipeline from LinkedIn demos
70+
Qualified sales demos in a single quarter
6x
Increase in weekly demo bookings
“LinkedIn went from a brand awareness afterthought to our most consistent demo source. We went from sporadic interest to a repeatable pipeline engine in one quarter.”
AirOps Leadership Team
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Apply to work with usAirOps needed a breakthrough
AirOps builds AI-powered content and SEO infrastructure for enterprise teams. Despite strong product-market fit, LinkedIn generated roughly 2-3 demos per week. Competitors were dominating the AI/SEO conversation on LinkedIn, building authority with the same enterprise buyers AirOps needed. Leadership couldn't dedicate the hours needed for consistent thought leadership.
Catalyst built a content engine for AirOps
Catalyst implemented a founder-led content engine with contrarian positioning, minimal founder time commitment (brief weekly interviews + professional ghostwriting), and conversion-optimized content. Every post was engineered with a clear path from engagement to demo. Product showcases made complex AI infrastructure tangible — prospects understood the value before booking a call.
AirOps built a repeatable LinkedIn demo engine — 14 demos per week at peak
$1.3M+
Estimated pipeline from LinkedIn demos
70+
Qualified sales demos in a single quarter
6x
Increase in weekly demo bookings
- $1.3M+ estimated pipeline (70+ demos × enterprise SaaS deal velocity)
- 14 demos/week at peak, up from ~2/week pre-Catalyst
- 6x increase in demo bookings within 90 days
- LinkedIn-sourced prospects arrived warmer — they'd consumed thought leadership content before the first call
“The content became a sales asset, not just a marketing channel. Our reps send prospects my posts during evaluation — it's the best warm-up we've ever had.”
AirOps Leadership Team
Industry
AI / SaaS
Stage
Growth
Focus
AI Content Operations
HQ
New York
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$850K+
Estimated pipeline value from LinkedIn
$850K+ pipeline engine on LinkedIn in 13 months
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218%
More content published
218% more content published, 38% follower growth
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40%
Interview-to-pipeline conversion rate
40% of research contributors converted to qualified pipeline in 30 days
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