How AirOps Generated $1.3M+ in Pipeline from LinkedIn in 90 Days

AirOps needed a breakthrough

AirOps builds AI-powered content and SEO infrastructure for enterprise teams. Despite strong product-market fit, LinkedIn generated roughly 2-3 demos per week. Competitors were dominating the AI/SEO conversation on LinkedIn, building authority with the same enterprise buyers AirOps needed. Leadership couldn't dedicate the hours needed for consistent thought leadership.

Catalyst built a content engine for AirOps

Catalyst implemented a founder-led content engine with contrarian positioning, minimal founder time commitment (brief weekly interviews + professional ghostwriting), and conversion-optimized content. Every post was engineered with a clear path from engagement to demo. Product showcases made complex AI infrastructure tangible — prospects understood the value before booking a call.

AirOps built a repeatable LinkedIn demo engine — 14 demos per week at peak

• $1.3M+ estimated pipeline (70+ demos × enterprise SaaS deal velocity)
• 14 demos/week at peak, up from ~2/week pre-Catalyst
• 6x increase in demo bookings within 90 days
• LinkedIn-sourced prospects arrived warmer — they'd consumed thought leadership content before the first call