How M^0 Reached Fortune 500 Decision-Makers in 10 Countries with Zero Paid Spend
958
Enterprise visits from 10 countries
42%
Average view rate (3x industry standard)
100K+
Organic impressions, zero paid
“Deep, research-driven thought leadership achieved enterprise reach that paid advertising never could. The real impact is measured in narrative shift, not just visits.”
M^0 needed a breakthrough
Stablecoins had reached $240B in supply with $7T in annual onchain volume, but the industry was fixated on which issuers would dominate. M^0 recognized a blind spot: everyone was watching the minters, nobody was analyzing the distributors. They needed a research asset to influence Fortune 500 companies, blockchain foundations, and VCs simultaneously.
Catalyst built a content engine for M^0
Catalyst structured a research report around three provocative, data-driven findings: the $10B distribution opportunity, 54% of stablecoin supply in unattributed wallets, and the reality that 31% of total volume is MEV-driven bots. Launch strategy activated multiple networks simultaneously with zero paid spend.
M^0 achieved enterprise penetration across the entire stablecoin value chain
958
Enterprise visits from 10 countries
42%
Average view rate (3x industry standard)
100K+
Organic impressions, zero paid
- 958 visits from 10 countries and 5 continents
- 42% average view rate (3x industry standard for research content)
- 100K+ organic impressions with zero paid promotion
- Decision-makers engaged from Stripe, PayPal, Visa, IBM, Ethereum Foundation, Tether, Circle
Industry
Stablecoin Infrastructure
Stage
Growth
HQ
Global
