How Emtrain Built a Predictable Pipeline Engine Generating 500+ MQLs per Month
1,500+
MQLs generated in 4 months
203%
Improvement in cost-per-lead efficiency
$500K+
Estimated pipeline influence
“Before Catalyst, I had 8,300 followers and zero leads. Catalyst transformed my LinkedIn from a brand awareness exercise into a predictable lead generation engine.”
Janine Yancey, CEO at Emtrain
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Apply to work with usEmtrain needed a breakthrough
Janine Yancey had 8,300 followers, Fortune 500 clients, and a consistent posting schedule — but zero marketing qualified leads. Her content was polished corporate messaging: professional, generic, and completely ineffective. Brand awareness without pipeline.
Catalyst built a content engine for Emtrain
Catalyst replaced polish with vulnerability and built systematic conversion architecture. Personal founder stories outperformed corporate content by 3x. The approach evolved from testing to scaling winners — three high-converting frameworks emerged around entrepreneurial journey, personal growth, and behind-the-scenes reality.
Emtrain went from zero leads to 500+ MQLs per month — with 35% less content
1,500+
MQLs generated in 4 months
203%
Improvement in cost-per-lead efficiency
$500K+
Estimated pipeline influence
- 1,500+ MQLs in 4 months — all matching Emtrain's ICP
- 203% efficiency gain — from 12.7 to 38.5 MQLs per post
- $500K+ estimated pipeline influence
- MQLs included Chief People Officers, CHROs, HR Directors, General Counsels at Fortune 500
- Posting less drove more results: 97% more MQLs with 35% less content
“The posts that felt 'too personal' were exactly what C-suite buyers wanted to see. Catalyst proved you don't need to post more — you need to post strategically.”
Janine Yancey
Industry
HR Tech
Funding
Series B
Stage
Growth
HQ
San Francisco
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218%
More content published
218% more content published, 38% follower growth
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