How Abode Closed a $150K Enterprise Deal from LinkedIn Content
$150K
Enterprise deal closed from LinkedIn
300%
ROI on annual content investment
90%
Reduction in CEO content creation time
“We landed a $150K deal in month 12 — that alone paid for the entire year of content three times over.”
Ben Siegel, CEO at Abode
Abode needed a breakthrough
Ben Siegel's total addressable market was just 500 enterprise companies, each operating on annual budget cycles. Miss the window, and you wait another year. Each content piece took 1-2 hours of CEO time. Zero inbound leads from LinkedIn. Previous agency attempts couldn't capture the founder's voice.
Catalyst built a content engine for Abode
Catalyst reduced content review to 10 minutes per piece while maintaining Abode's authentic voice. Consistent 2-3x weekly posting with an 80/20 split between industry insights and product updates. The team became an extension of Abode's growth function.
Abode landed a $150K enterprise deal and got on more budget wish lists than ever
$150K
Enterprise deal closed from LinkedIn
300%
ROI on annual content investment
90%
Reduction in CEO content creation time
- $150K enterprise deal (3x the annual content investment)
- Burlington Stores connected after 3 years of failed outreach
- Multiple Fortune 500 companies reached out for the first time
- CEO content creation time reduced from 1-2 hours to 10 minutes per piece
“If you spend $48,000 a year and land one $150K deal in month 12, that more than pays for it.”
Ben Siegel
Industry
HR Technology
Funding
Seed
Stage
Early Stage
HQ
Remote
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