Playbooks

The procedures we actually run.

Each playbook is a runnable, opinionated procedure with a named mental model, numbered steps, and a QA checklist. Three formats per playbook: web view to skim, Notion template to work through, Claude Skill to run autonomously.

Featured · AEO

The AEO Audit Playbook

A scored AEO audit of your site across 7 weighted dimensions, with a ranked list of fixes ordered by impact-to-effort.

60–90 minutes·3 formats · web · Notion · Claude Skill

Open the playbook