2026 ReportComing Soon·Jan 2026·20 min read
State of LinkedIn 2026
How the algorithm rewards original insight — and what that means for B2B content strategy.
Coming Soon
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Key findings
4.7×
more reach for original insight posts vs. promotional content
83%
of B2B decision-makers use LinkedIn to research vendors before buying
2.1×
higher engagement on founder accounts vs. company pages
Top 1%
of creators drive 80% of all B2B LinkedIn impressions
What you'll learn
- How the LinkedIn algorithm decides what content to amplify
- Why founder accounts outperform company pages 2:1
- The content formats driving the most reach in 2026
- How to structure a post for maximum engagement
- What the top 1% of LinkedIn creators do differently
Work With Catalyst
Insight without distribution
is just a document.
3.2×
more pipeline from founder content
500+
B2B GTM leaders trust our research
$5M–50M
ARR sweet spot we work in
We work with B2B companies that know content is the moat. Let's find out if we're the right fit.
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