Research·Nov 2025·15 min read
The B2B Buyer Behavior Shift
Buyers research you before you know they exist. New data on how decision-makers evaluate vendors through content.
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Key findings
78%
of B2B buyers complete most research before contacting a vendor
5.4
average content pieces consumed before a purchase decision
92%
of buyers trust a vendor more after reading their original research
0
times a cold email influenced a purchase decision in our survey
What you'll learn
- When in the buyer journey vendors actually get contacted
- What types of content move buyers from awareness to consideration
- Why original research is the highest-converting content type
- How to build trust before a buyer ever fills out a form
- What buyers say they want — and what actually moves them
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Insight without distribution
is just a document.
3.2×
more pipeline from founder content
500+
B2B GTM leaders trust our research
$5M–50M
ARR sweet spot we work in
We work with B2B companies that know content is the moat. Let's find out if we're the right fit.
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