How Rise Became the Global Category Leader in Crypto Payroll Search

Rise needed a breakthrough

Rise enables global teams to pay contractors and employees in crypto and local currency — a genuinely differentiated product in a market where most competitors were still fighting for the same paid keywords. The problem: most competitors ignored AI search entirely, and Rise lacked the technical foundation and content infrastructure to take advantage. Despite strong product-market fit, organic traffic was limited and the brand had no presence in AI-generated recommendations on ChatGPT, Gemini, or Perplexity — the platforms where increasingly sophisticated fintech buyers were doing their research.

Catalyst built a content engine for Rise

Catalyst audited Rise's entire infrastructure, identifying critical issues across crawlability, indexation, and site architecture. Catalyst rebuilt internal linking to maximize authority flow, implemented advanced schema for AI readability, resolved indexation bottlenecks, and optimized Core Web Vitals for global performance. Rather than targeting isolated keywords, Catalyst mapped and captured entire keyword clusters across the customer journey — identifying high-value commercial terms, adjacent and competitor keywords, and expanding into multilingual and international markets. The content build included high-intent landing pages, data-driven reports and statistics pages, glossary content targeting long-tail queries, and product and feature pages optimized for conversion. While most competitors ignored AI search entirely, Catalyst structured every content asset for conversational query matching and built the authority signals that AI systems prioritize.

Rise built a compounding acquisition moat across Google, AI search, and 100+ global markets

• +288.59% homepage clicks and +371.81% total impressions
• 8,278+ AI-driven sessions — ChatGPT +575.85%, Gemini +860.78%
• Organic scaling to 100+ countries: India +365.99%, Nigeria +533.91%, UK +227.44%
• +627.49% clicks on pricing page, +9,104% referral page growth
• $2M–$8M+ estimated pipeline contribution in 12 months
• Category ownership in crypto payroll with zero reliance on paid acquisition