AEO for fintech and payments companies.

What fintech teams need to know about AI search.

• AI recommends a short list. In spend management software, Ramp was named in 83.9% of answers last week.
• Being named and being cited are different. Airbase was named in 46.6% of spend management software answers, and AI never cited its site.
• Fintech buyer questions are specific. They name integrations, entity structures and compliance needs, so general pages rarely answer them.
• Rise drew 8,278+ AI sessions in 12 months. Lumanu recorded 101 conversions from AI search in 60 days.
• Every Grow plan carries a written guarantee. AI visibility up at least 25% in 90 days, read in an AI-visibility tracker you own, or we work free until we hit it.

Who AI recommends in fintech this week.

The same buyer questions go to ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews every day. Each board shows the share of answers that name each company. Every fintech board

Best Spend Management SoftwareRamp leads at 83.9%Ramp83.9%Brex80.5%Payhawk50.0%47 ranked · week of Oct 19Best AP Automation SoftwareTTipalti leads at 75.7%Tipalti75.7%Stampli57.8%BILL53.2%87 ranked · week of Oct 19Best Business Banking and Corporate CardsBrex leads at 55.8%Brex55.8%Mercury50.3%Rho34.7%89 ranked · week of Oct 19Best Stablecoin Payment PlatformsCircle leads at 51.4%Circle51.4%Fireblocks36.8%BVNK27.8%120 ranked · week of Oct 19Best Stablecoin Payroll PlatformsToku leads at 44.6%Toku44.6%Deel40.6%Bitwage30.9%63 ranked · week of Oct 19Best Institutional Crypto Custody ProvidersBitgo leads at 71.1%Bitgo71.1%Fireblocks70.5%Anchorage57.2%79 ranked · week of Oct 19

The rules that apply to what AI quotes.

AI quotes a page close to word for word, so a claim it lifts is a claim you made. Which rules apply depends on what you sell and to whom. Your compliance team decides that, and these are the ones fintech pages most often meet.

Results from two payments companies.

Global payroll and payments

8,278+

AI sessions from ChatGPT, Gemini and Perplexity

+575.85%

ChatGPT sessions

+627.49%

Pricing page clicks

Rise wanted to be the answer on crypto payroll, contractor payments and global payroll. We rebuilt internal linking, added schema AI can read, and wrote pages for each cluster of buyer questions across the whole journey. Over 12 months Rise became a top recommendation for crypto payroll on ChatGPT, Gemini and Perplexity, and reached buyers in more than 100 countries without paid acquisition.

“Catalyst didn't just grow our traffic — they built a system that consistently surfaces us where our buyers are already searching. We went from limited visibility to category leader in 12 months.”Hugo Finkelstein, Co-Founder & CEO at Rise

Read the Rise case study

Influencer payments

101

Conversions from AI search in 60 days

15.4%

Conversion rate from AI search

656

AI-driven clicks

Lumanu sells payments to brands that pay creators. We ran an audit of how AI answered its buyers alongside the SEO audit, set up llms.txt and schema, and mapped more than 1,000 conversational questions with purchase intent. Every page aimed at a buyer ready to choose. In 60 days AI search sent 656 clicks and 101 conversions, 99 of them from ChatGPT. Conversions are counted by self-reported attribution, where the lead says how they found Lumanu.

“Catalyst positioned us inside the exact AI answers our buyers were already reading. The conversions weren't just traffic — they were people ready to act.”Tony Tran, Co-Founder & CEO at Lumanu

Read the Lumanu case study

Other fintech teams we work with, on research reports and LinkedIn.

AEO for fintech and payments, answered.

How do fintech companies get recommended by ChatGPT?

AI recommends the companies it finds named across the sources it reads for a question, such as comparison articles, review sites and the company's own pages. A fintech company gets named by answering the specific questions buyers ask, like which platform integrates with NetSuite, in plain text AI can read, and by being written about on the sites AI cites for its category.

How long does AEO take for a payments company?

Lumanu recorded 101 conversions from AI search within 60 days. Rise's ChatGPT sessions grew 575.85% over 12 months. Our guarantee is written against 90 days.

What does compliance review change for fintech AEO?

AI quotes a page close to word for word, so every claim on it has to be one your compliance team would sign. Plan for their review in the publishing schedule. Facts AI can check, such as licences, coverage and integrations, carry further than superlatives and are easier to approve.

Which fintech companies does AI recommend most?

This week AI named Ramp for spend management software (83.9%), Tipalti for ap automation software (75.7%), Brex for business banking and corporate cards (55.8%), Circle for stablecoin payment platforms (51.4%), Toku for stablecoin payroll platforms (44.6%) and Bitgo for institutional crypto custody providers (71.1%). The full boards are on the AI Visibility Index and update every Monday.

Do you work with crypto and stablecoin companies?

Yes. Rise runs crypto payroll and became a top AI recommendation for it. We have also worked with M0 on stablecoin infrastructure and DFNS on digital asset infrastructure, on research reports and LinkedIn rather than AEO.

How do you measure AI visibility for a fintech company?

We put your buyers' questions to ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews every day and count the share of answers that name you, against your competitors. The free audit runs the same measure on your category before you commit to anything.

What does AEO cost for a fintech company?

Fintech companies buy the same three Grow plans as everyone else, listed on our pricing page. Every Grow plan carries a written guarantee. AI visibility up at least 25% in 90 days, read in an AI-visibility tracker you own, or we work free until we hit it.