Leader share
91.1%
Gusto
← All leaderboards
HR & Payroll · 12 buyer questions · 7-day mean
Payroll
Across 389 AI answers over 11 days, Gusto is named most often, in 91.1% of them.
Live · measured Sep 10, 2026
Companies ranked
25
above the 1% floor
Answers measured
389
11 days · 36 on the last
Platforms
5/5
all polled daily
Full board25 companies · sorted by 7-day share
CompanyShareCited7d
01Gusto91.1%47.2%·
02ADP69.7%19.0%·
03Rippling61.7%13.2%·
04QuickBooks Online55.3%17.3%·
05Onpay50.5%16.1%·
06Paychex50.0%2.4%·
07Paylocity32.7%15.7%·
08Deel28.6%9.7%·
09Justworks27.8%5.6%·
10Paycor18.5%8.5%·
11Paycom18.2%2.8%·
12Patriot Software16.9%11.3%·
13Homebase14.1%0.0%·
14Square12.9%0.0%·
15SurePayroll12.1%2.8%·
16BambooHR10.5%0.0%·
17UKG7.7%0.0%·
18Patriot Payroll7.3%0.0%·
19Workday6.1%0.8%·
20Buddy Punch5.7%3.2%·
21Remote5.7%5.7%·
22Workforce.com4.4%9.3%·
23Connecteam4.1%2.4%·
24Netchex4.1%9.9%·
25Warp4.0%3.2%·
Every figure here is a 7-day mean. One day of a category is 10 questions across 5 platforms, and a share measured on that sample carries roughly 15 points of noise, so a single day is not a company's number and day-over-day movement is not a trend. The 7d column compares the last 7 days against the 7 before them, and stays blank until a category has both. A company needs a 1% share over the window to be ranked at all, which keeps a single stray mention off the board. Most categories are still inside their first two windows.
Methodology
The same questions, every day, on five platforms.
Each category carries a fixed set of 10 buyer questions. Every day we ask all of them on ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, then count how often each company is named and how often its domain is cited as a source. Share is the percentage of answers that name a company, so a category where the AI recommends several vendors at once sums past 100.
Read the full method →