AI Voice Share Landscape

Luxury Travel & Tours

Which vendors are being cited in AI answers when buyers research luxury travel & tours? Data from 80 AI queries across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

Last measured September 29, 2026 · Methodology

AI Voice Share Leaderboard

1
Jacadatravel37.8%
2
Kuoda31.1%
3
Scottdunn28.9%
4
Abercrombiekent28.9%
5
Blacktomato26.7%
6
Artisansofleisure17.8%
7
Blueparallel17.8%
8
Aracari15.6%
9
Surtrek13.3%
10
Virtuoso13.3%
11
Tullyluxurytravel8.9%
12
Plansouthamerica8.9%

Voice share = % of AI answers that mentioned each vendor across 80 buyer-intent queries. Pipeline estimate based on category query volume × citation CTR (2.5%) × opportunity rate (5%) × estimated ACV. For context only — not audited pipeline figures. Full methodology →

What AI voice share means for luxury travel & tours vendors

B2B buyers increasingly start vendor research in AI engines. When a buyer asks ChatGPT or Perplexity which luxury travel & tours vendor to evaluate, the answer shapes their shortlist before they visit a single website. Vendors with high voice share get into consideration sets they didn't have to earn through ads or SEO.

This data is measured via standardized, context-free API calls — the same query sent to each LLM in a fresh session, repeated across 12 buyer-intent prompts. It represents baseline citation behavior, not personalized results.

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Data published by Catalyst GTM. Updated each time a new industry map is rendered. Coefficients and methodology at gotcatalyst.com/aeo-methodology. Voice share is measured at a point in time and does not represent permanent rankings.