AI Visibility Index›Fintech›Spend management & corporate cards›Rho

Rho

ContenderNewly tracked

Updated Aug 5, 2026

16.7%

AI visibility rate

Share of the 54 scanned answers in spend management & corporate cards that named Rho. Rank #11 of 37 tracked companies.

#11 in Spend management & corporate cards2.8% share of voice9/9 high-confidence

By engine

Where Rho actually shows up.

Gemini5×
Claude4×

What AI actually says

“Rho Corporate Card integrates directly with Rho's broader banking and expense management platform”

From a live scan answer, Aug 5, 2026.

Where Rho is losing ground

Three gaps, each fixable on its own.

Missed citation opportunities

Rho was named in the answer, but the engine didn't cite rho.com as a source. That's a brand mention with no site visit behind it.

  • “What are the best corporate card and spend management platforms for startups?”named, not cited on claude
  • “Which spend management software should a 200-person SaaS company use?”named, not cited on claude
  • “Best all-in-one platform for corporate cards, expenses, and bill pay for a growing startup.”named, not cited on claude, gemini
  • “Which corporate card offers the best cashback and rewards for a startup?”named, not cited on claude, gemini

Competitor gap

Questions where a named rival shows up and Rho doesn't.

  • Rampwins 10 questions Rho misses
  • Brexwins 10 questions Rho misses
  • Divvywins 9 questions Rho misses
  • Expensifywins 9 questions Rho misses
  • BILLwins 8 questions Rho misses

Topic gap

Questions where two or more engines agree on someone else, and Rho is absent everywhere. The hardest gap to close, and the most valuable.

  • “What are the top spend management platforms for mid-market finance teams?”ceded to Ramp, Divvy, Airbase, Coupa, +9 more
  • “I need to control employee spending and automate expense approvals. What should I use?”ceded to Ramp, Payhawk, PairSoft, Brex, +10 more
  • “What spend management tool works best with NetSuite for a multi-entity company?”ceded to Brex, Ramp, Airwallex, Payhawk, +5 more
  • “What is the cheapest spend management platform with a free tier?”ceded to Brex, Ramp, BILL, Airwallex, +3 more
  • “Most secure corporate card platform with strong spend controls for enterprises.”ceded to Brex, BILL, Ramp, Divvy, +4 more

Also named in Spend management & corporate cards

Brex70.4%Ramp68.5%Expensify37%Divvy29.6%Airbase25.9%

Is Rho losing ground it shouldn't?

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Extracted via an LLM extraction pass over live answers and normalized against Catalyst's canonical entity registry. Visibility rate is presence, not the full recommendation-revenue score. Figures move scan to scan within a confidence band.