AI Visibility Index›Fintech›Spend management & corporate cards›Pleo

“Companies like Pleo offer scalable plans suited for startups to larger enterprises.”

From a live scan answer, Aug 5, 2026.

Pleo

#36 of 37 in Spend management & corporate cards · updated Aug 5, 2026

InvisibleNewly tracked

AI visibility rate

3.7%

Share of voice

0.6%

High confidence

2/2

Pleo is a fintech company based in Copenhagen, founded in 2015. It offers an all-in-one business spending platform designed to simplify expense management for teams across Europe. Pleo provides smart company cards, both physical and virtual, along with a mobile app that automates receipt matching and tracks spending in real-time. The platform integrates seamlessly with accounting software like Xero, QuickBooks, and NetSuite. Recognized as Europe’s leading business spending solution, Pleo serves around 25,000 to 40,000 companies, primarily targeting small and medium-sized enterprises, tech companies, and finance teams. The company has grown significantly, becoming a unicorn in 2021 with a valuation of $4.7 billion and employing between 501 and 1,000 people across various markets. Pleo generates revenue through subscription fees and transaction fees from the spending on its cards, aiming to make spend management efficient and empowering for businesses.

900 employeesFounded 2015Copenhagen, Capital Region of Denmark, DenmarkDebt Financing

By model

Where Pleo actually shows up.

Gemini1×

ChatGPT1×

Where Pleo is losing ground

Three gaps, each fixable on its own.

Missed citation opportunities

Pleo was named in the answer, but the engine didn't cite pleo.io as a source. That's a brand mention with no site visit behind it.

“How should I evaluate corporate card and spend management vendors?”named, not cited on chatgpt

“What are the best alternatives to SAP Concur for expense and spend management?”named, not cited on gemini

Competitor gap

Questions where a named rival shows up and Pleo doesn't.

Brexwins 15 questions Pleo misses

Rampwins 15 questions Pleo misses

Divvywins 13 questions Pleo misses

BILLwins 11 questions Pleo misses

Expensifywins 10 questions Pleo misses

Topic gap

Questions where two or more engines agree on someone else, and Pleo is absent everywhere. The hardest gap to close, and the most valuable.

“What are the best corporate card and spend management platforms for startups?”ceded to Brex, Ramp, Airbase, BILL, +11 more

“Which spend management software should a 200-person SaaS company use?”ceded to Brex, Airbase, Rho, Zluri, +7 more

“What are the top spend management platforms for mid-market finance teams?”ceded to Ramp, Divvy, Airbase, Coupa, +9 more

“I need to control employee spending and automate expense approvals. What should I use?”ceded to Ramp, Payhawk, PairSoft, Brex, +10 more

“Best all-in-one platform for corporate cards, expenses, and bill pay for a growing startup.”ceded to Brex, Ramp, BILL, Rho, +5 more

Also named in Spend management & corporate cards

Is Pleo losing ground it shouldn't?

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Frequently asked

What buyers ask about Pleo.

Is Pleo good?: AI names Pleo in 3.7% of scanned answers to spend management & corporate cards buying questions, ranking #36 of 37 companies tracked. One answer described it as: "Companies like Pleo offer scalable plans suited for startups to larger enterprises."
What are alternatives to Pleo?: Brex is the rival AI names most often on questions Pleo misses, winning 15 of them in this scan. See the competitor gap section above for the exact questions.
How does AI rank Pleo against competitors?: By how often it's named across real buyer questions, not by a fixed comparison chart. Pleo ranks #36 of 37 in spend management & corporate cards, with a 0.6% share of voice across every mention in this scan.
Does AI cite pleo.io directly, or just name the brand?: Mixed. Pleo is named in 2 answers, and at least 2 of those don't cite pleo.io as a source, a mention with no link behind it. See "missed citation opportunities" above for the exact questions.

Extracted via an LLM extraction pass over live answers and normalized against Catalyst's canonical entity registry. Visibility rate is presence, not the full recommendation-revenue score. Figures move scan to scan within a confidence band.