Paid Workshop · Wednesday, May 28, 2026
AEO Build-Along: Take a real B2B company from invisible to cited in one session
Will picks a well-known public B2B company, runs the AEO scanner live, identifies the three highest-leverage gaps, and builds the fixes in real time. You watch, ask questions, and leave with a framework you can apply to your own company.
$250
Credit applies toward any Catalyst engagement within 90 days
Spots
Limited
Secure checkout via Stripe. Recording sent to all registrants.
What's included
Live AEO scanner walkthrough — see the full methodology in action
Watch a real company's entity footprint, schema, and content gaps get fixed
Full session recording + slide deck (if any)
30-day credit toward any Catalyst engagement
Access to all future Lightning Lessons for the month
FAQ
Is the $250 refundable?
No refunds, but the full ticket price applies as credit if you engage Catalyst within 90 days of the workshop.
What if I can't attend live?
You'll get the recording within 24 hours. Register even if you can't make it.
Who's this for?
B2B marketing leaders and founders who want to understand AEO beyond the theory. You should already know what AEO is. This is the hands-on version.
How does the ticket credit work?
If you sign an engagement with Catalyst within 90 days, the $250 is deducted from your first invoice.
Not ready for the Workshop? Attend a free Lightning Lesson first →