How Boon Increased Demo Requests by 83% in Just 60 Days with Catalyst
83%
Increase in demo requests
60 days
Time to measurable results
ROI
Visible from month one
“From almost day one, Catalyst showed us the ROI and mapped out a path to future wins. That made it easy to get excited about the investment.”
Dakota Younger, Founder at Boon
Boon needed a breakthrough
Content marketing can feel like a leap of faith. Boon needed to see results quickly enough to feel confident about their resource allocation — something many founders struggle with when evaluating marketing spend.
Catalyst built a content engine for Boon
Catalyst partnered closely with Dakota and his team to build a tailored thought leadership strategy around Boon's unique positioning, focus on measurable KPIs like engagement, website traffic, and follower growth, and deliver regular reporting that connected content activity to business outcomes.
Even within the first 1-2 months, Boon saw meaningful results tied directly to content
83%
Increase in demo requests
60 days
Time to measurable results
ROI
Visible from month one
- Significant increases in website traffic tied to high-performing posts
- Notable engagement spikes through shares, reposts, and ongoing conversation
- Consistent follower growth across targeted platforms
- Clear visibility into ROI with actionable reporting
“You guys do great work. I want to help you as much as I can. 100 percent.”
Dakota Younger
Industry
HR Technology
Stage
Growth
HQ
San Francisco
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